Beauty Therapist Marketing: How To Promote Your Salon

Ever wondered how to effectively get the word out there about your products and services? Read on for our top tips on how to promote your salon! Want 10% OFF your first uniform order? Sign up to the Diamond Designs Uniforms newsletter today! Social Media is Key Firstly, these days, not having a social presence is unheard of in business. Popular platforms like Instagram and TikTok can really work in your favour for showing off your talent and attracting new customers. Make sure to respond to queries quickly and efficiently, and to engage with potential customers that don't follow you (yet!) Network with Other Beauty Therapists Secondly, competition doesn't have to be hateful. In fact, networking with other beauty therapists and salon owners can give you opportunities to collaborate, share ideas, get the low down on trends. You could even cross-promote! So, be sure to stop in at the salon down the road and say hello. Want more industry tips and 10% OFF your first uniform order? Sign up to our newsletter today! Give Great Customer Service Finally, word of mouth is one of the strongest forms of marketing. How many times have you tried something or gone somewhere because...
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How to Keep Your Salon Clean and Sanitised

Keeping your salon clean is crucial to the daily running of your business. As clients filter in and out, it not only protects them, but your business too. It is the responsibility of every worker to ensure that the salon is a clean, hygienic space. Read on to find out our top tips on how to keep your salon clean, tidy and sanitised! Psst! For more salon tips like these, sign up to our newsletter! 1. Create a Schedule Firstly, a schedule will ensure that all tasks get done regularly by the person they're assigned to. Assigning employees to clean mirrors, disinfected frequently touched areas, sweep floors, etc. will keep your salon sparkling clean with minimal effort. Make sure this schedule includes daily tasks, weekly tasks and monthly tasks. 2. Use the Right Products Secondly, it's important to use high grade cleaning products, so that germs and bacteria are wiped away. However, make sure that they are safe and not corrosive. Your will have many people in it throughout the day. Dangerous chemicals pose certain hazards and risks in the salon that can easily be avoided. Did you know you can get 10% off your first uniform order with Diamond...
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What is Builder Gel?

If there's one trend that's taken beauty salons everywhere by storm in 2023, it's builder gel (builder in a bottle, BIAB). Salons everywhere are stocking up on builder gel to accommodate the overwhelming demand for this nail treatment. But what is it? Below, we put it into simple terms so you can take the next step & stock up! Want more industry tips like these? Sign up to our newsletter! Builder Gel: What is It? Builder gel is used to create length in the nail, as well as make the nail thicker and stronger thickness or add strength to the nail. It is usually applied to natural nails as an overlay to encourage growth in the natural nail. However, some clients use it on their usual nail extensions. The builder gel formula is stronger and thicker than ordinary gel. It fills in chips and breaks in the nail surface, evening out the nail. Builder gel can help grow healthy new nails and nourish them with extra vitamins. Builder gel comes in various colours. However, many people prefer the clear, nude and light pink shades. Builder gels usually last 2-3 weeks before clients will book in again. However, this depends on...
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Types of Clients in a Salon

You meet all sorts of people in work. Whether a regular client or brand new, we can all agree they fall in to some kind of category. Read on to find out the various types of clients in a salon, and tips on what to look out for when working with them! Want more industry tips? Click here to subscribe to our weekly newsletter! The "Tell Me Everything" This client wants to know what you've just done, what you're about to do next, and why. Usually a perfectionist, this client is detail-oriented, and will usually have high expectations for the outcome of their treatment. They will ask questions every step of the way and the benefits that will come from it, whether in health or aesthetics. How to Deal: Happily provide them with all the information they need - this will build their trust in you. Also know that, most of the time, this is coming from a place of genuine curiosity rather than criticism. The "Whatever You Think!" This client is indecisive. They haven't decided on a set nail preference, hair style or skin routine that makes them feel the most confident. They put their trust in you, the...
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How Should a Beauty Therapist Present Themselves? with Karla McDiarmid of Macquarie Medi Spa

Is presentation in the salon important? We sat down with Karla McDiarmid, Director of MacQuarie Medi Spa in Bathurst, Australia to discuss the importance of presenting yourself professionally at work. How important is a professional image to you and your business? Maintaining a professional image is extremely important. In an industry that is all about looking and feeling great its important for a team member to represent the entire industry with pride & not just that individual business.Ensuring our team look professional and can be recognised outside of the business with our branding on the front and back of the uniform is also an essential part of marketing and branding our business. Do you believe that looking presentable can impact sales and/or business? Yes, definitely. The more professional you look combined with fantastic sales and product education. The consumer is likely to buy more from people they trust. There is nothing worse then going into a business and not being able to tell who actually works in the business too. What steps do you take in your business to ensure all therapists present themselves well? In our employee contracts we have a section for appearance to ensure the business’ reputation...
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Best Cotton Beauty Uniforms for Summer 2023

It is summer, and it is hot. Heatwave after heatwave, you're in the salon sweating & feeling your uniform stick to you. Not ideal, right? Fortunately, we have the solution! Cotton Beauty Uniforms Cotton is the ideal fabric for the summer. It's comfortable, breathable and naturally sustainable! It will keep you cool as well as cosy during these hot summer months. Cotton fabric is hypoallergenic, so those of you with sensitive skin say hallelujah! It is a low maintenance fabric so incredibly easy to care for. Furthermore, it's not clingy. So it moves with you! The good thing, also, that even if you do sweat, it's an odour-free fabric! Hooray! Want more industry tips like these? Sign up to our newsletter! Cotton Beauty Tunics for Summer - Diamond Designs Uniforms We've scoped out the perfect cotton salon tunic for summer 2023, and it is the Emma Cotton Club Tunic. The Emma tunic is from our very own Diamond Collection and is very popular! This tunic is made from 100% combed cotton to make it super comfortable and really soft! As well as cotton, this tunic is also coated with 100% Natura fabric. This gives the tunic a matte effect as...
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