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Selecting the perfect products to stock in your salon can be tricky. With so many brands to choose from, how do you determine which suit your salon style perfectly, are going to ensure your clients are happy with the results, and keep them coming back? Of course first a foremost, results are key, as is constancy. So it’s important you can find a handful of brands that you can rely on. Another factor to consider is how well the brand is marketed. Also, whether the fact that you use highly sought after brands might draw in more clients.
Here are our top five professional beauty brands, to consider stocking to increase clientele…
ORLY
This well established nail brand has been around for 40 years, and it’s clear to see why. ORLY has become such a popular name in the manicure and pedicure industry. This year ORLY launched their Made in L.A . campaign, which is inspired by the lively American city.
Providing a wide variety of standout colours and technologically advanced nail treatments, ORLY are always one step ahead. This shows through their products and also their campaigns. A great brand to consider stocking, we say!
Dermalogica
A brand that focuses on ‘skin health’ rather than beauty, Dermalogica has become one of the most popular professional skincare brands, due to the products fantastic results and their unique approach to skincare. With the products developed to create healthier skin for the long term, in turn skin looks brighter, clearer and with fewer lines and wrinkles.
The Dermalogica range provides products for all skin concerns, and ranges from cleansers, toners and mositurisers, to eye treatments, masques and full kits. Dermalogica have a a strong social presence, and run campaigns such as #whywefite, where they help women worldwide overcome barriers to financial indolence.
TIGI
With their fun and bold packaging, TIGI products not only look good on your shelves, they are also a well known brand within the haircare industry and have a loyal following of customers. Because TIGI market themselves well, this could be an added bonus to stocking their products in salon. This well known brand provide a fun and interactive website, with videos and tutorials, on-going campaigns and a team of clever creatives, all of which really drives the brand forward knocking out the competition.
TIGI update their collections every season, so you can always ensure you offer your clients the latest in haircare, to deliver the best results and keep your treatments up to date.
St. Tropez
The ideal tanning brand to offer clients, St. Tropez has built a ‘high end’ reputation in the tanning industry. With buzz words like ‘luxurious’ and ‘ultimate’ St. Tropez are the go to for a professional spray tan that looks natural and is long lasting. Because of their strong image, the brand is a great choice for your in salon tanning.
HD Brows
HD Brows exploded into the beauty market just eight years ago. They have become the biggest name in brows in the UK. Developing to become ‘high definition’ the brand now covers a wide range of treatments. It provides beauty professionals the opportunity to become a HD franchise. HD Brows is one of the most demanded beauty treatments today in the UK. Offering HD Brows to your treatment list could see a great increase in your demand for Brow Treatments.
We love the beauty industry and all the fantastic brands that have developed within it, including all the unique and innovative salons. Choose Diamond Designs for your uniform needs.